Brazil (EKO) : CRUEL COTTON !

 

BREAKING REPORT : Fast fashion giants H&M and Zara are sourcing cotton linked to stolen land and illegal deforestation in Brazil’s Cerrado.

The Cerrado and our planet can't afford to wait any longer, let's push H&M and Zara to clean up their supply chains NOW.

 SIGN THE PETITION 

Zara and H&M source cotton grown on stolen and illegally  bulldozed land in Brazil’s Cerrado, according to a new report. Not only are Zara and H&M complicit in the destruction of one of  the world’s most precious ecosystems, they want people to believe  that their jeans and t-shirts are sustainably made – by using a  fancy certification. The fast fashion industry has recently come under scrutiny due to  its links to forced labour, pollution, and environmental destruction.  Let’s use this momentum to pressure Zara and H&M to take  meaningful action against cruel cotton ! Tell Zara and H&M: Stop sourcing cotton linked to the  Cerrado’s destruction. Brazil’s Cerrado is a vast, savannah-like ecosystem home to  thousands of species like the giant anteater and the maned wolf. But  deforestation rates have increased by 43% in 2023 compared to  the year before, and as the country is set to become the No. 1  cotton exporter by 2030, things are expected to get worse. Fashion retailers like H&M and Zara claim to source sustainable  cotton, but a recent study by EarthSight clearly shows otherwise.  Even though the cotton they used was sourced through the world’s  largest certification scheme, Better Cotton, a significant amount was  traced to stolen and illegally deforested land in the Cerrado. The problem is that the commodity is first exported to Asia, where  it’s then sourced by fashion brands like Zara and H&M – and where  the supply chain turns murky. But this cannot be an excuse for these fashion giants with billion- dollars profit to just point their fingers towards the certifier or  supplier. It is *their* responsibility to implement their own  sustainability policies – and razing a unique, crucial biome like  Brazil’s Cerrado and being complicit in land grabs clearly don’t  comply with those. So let’s remind Zara and H&M that the world is watching ! Tell Zara and H&M: No more cruel cotton in our it pieces We’ve done this before: We pushed major food and consumer goods  giants like Kellogg’s and PepsiCo to follow through on their  promises and stop sourcing palm oil grown on bulldozed forests.  Let’s do this now for Brazil’s Cerrado, before it’s too late.  SIGN THE PETITION  Thanks for all what you do, Rosa, Vanessa and the team at Ekō. More information : Fashion giants linked to deforestation in Brazil. Deutsche Welle. 11 April, 2024. Fashion Crimes: The European retail giants linked to dirty  Brazilian cotton. Earthsight (Report). April, 2024.

 

 

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