HAPPY OREO DAY, MONDELEZ! (RAINFOREST ACTION NETWORK)

 

Dear friend, Today is National Oreo Day — Mondelēz’ favorite holiday. And we’re showing up in cities across the U.S. to call out their record on deforestation and human rights. But there’s something that we at home can do, too: Right now, Mondelēz is monitoring its social feeds, hoping fans will do some free Oreo Day marketing for them. Let’s spread a message that they don’t want anyone to hear. We’re taking over the digital narrative. Will you join us? It’s simple: leave Oreo a product review with a reminder of what Mondelēz leaves out of its feel-good Oreo Day messaging, including: Land grabbing and forced evictions in its supply chains Palm oil sourced from illegally cleared peatlands in Sumatra — home to critically endangered orangutans Lobbying to delay the EU’s landmark anti-deforestation law, the European Union Deforestation Regulation Every review starts a conversation. And when thousands of reviews show up in their feed all at once, Mondelēz can’t ignore that shift in public sentiment. Feel-good, family-friend brands shouldn’t be able to hide their dirty business behind big marketing budgets. We’ve already sent thousands of direct messages to Oreo’s social media team in the lead-up to today — this time, let’s go public! Tell Mondelēz: no more greenwashing. No more stalling. They must put forests and human rights before profits. One post at a time. Let’s make today count, dear friend. In solidarity,

Maggie Martin Senior Forest Campaigner Rainforest Action Network

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