U.S : TRUMP is tokenizing Black people in FACEBOOK ads to try to manipulate Black voters.

Hey dear friend,

You may have seen a New York Times report this week that Trump has outspent every Democratic candidate for the 2020 election on Facebook advertisements.¹

If you already know this is an urgent problem, you can stop reading and donate right now to help us start pushing back with our own Facebook strategy.

But you may be thinking : Facebook ads ? What do they have to do with the election ?

Let me give you a breakdown :

1. 7 out of 10 US adults have Facebook- that’s over 250 million people^2,3
   
2. Facebook ads can easily reach hundreds of thousands of people every single day-- and the more money you spend, the more people see your ads
   
3. The more people that Trump’s campaign is reaching on Facebook, the more people are hearing his messages of racism and hate. Some of his top Facebook ads have included messages like “Shut the border”, “End chain migration now !”, and “Fake news attacks”¹

Trump is even tokenizing Black people to try to manipulate Black voters. He’s used photo-ops with formerly incarcerated Black people in Facebook ads that say “I am fighting for ALL Americans”, and is showing them in key swing states where Black voters will be key.⁴

Luckily, we have a Facebook ads program of our own, and we’re ready to clap back. Our Facebook ads tell people how to fight cash bail and mass incarceration, how to help people in Flint get clean water, how to restore voting rights to formerly incarcerated people. In other words, we’re giving people the information they need to fight back against everything Trump stands for.

We urgently need to start pushing back against Trump’s dominance of social media as we move towards the 2020 election. It costs us about $1.50 to connect with each new person through a Facebook ad. Will you donate $6 now to help us reach 4 new people & bring them into our work fighting for Black communities in the 2020 election?

Dear friend, let’s use Facebook to spread a message of Black Liberation and Black Joy, and make sure that Trump’s hateful ads aren’t the only thing dominating this country’s Facebook feeds.

Until justice is real,

Arisha, Rashad, Jenni, Charles, Reagan, Daniel, Scott and the Color Of Change PAC team

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References

1. "How Trump is outspending every 2020 Democrat on Facebook", The New York Times, 21 May 2019, https://act.colorofchange.org/go/137240?t=4&akid=30401%2E1942551%2ElQF7f0

2. "10 facts about Americans and Facebook", Pew Research Center, 16 May 2019, https://act.colorofchange.org/go/137241?t=6&akid=30401%2E1942551%2ElQF7f0

3. "Total population by child and adult populations in the United States", Kids Count Data Center, https://act.colorofchange.org/go/137242?t=8&akid=30401%2E1942551%2ElQF7f0

4. "Stock images of beautiful women and border wall propaganda : The Trump campaign's Facebook ad strategy", Mother Jones, 19 April 2019, https://act.colorofchange.org/go/137243?t=10&akid=30401%2E1942551%2ElQF7f0

 




 

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Paid Pol. Adv. paid for by ColorOfChange PAC, 1714 Franklin St., Oakland, CA 94612, independently of and not authorized or approved by any federal, state, or local candidate or candidate’s committee. 

ColorOfChange PAC is building a movement to elevate the voices of Black folks and our allies, and win real social and political change. Contributions to Color Of Change PAC are not deductible as charitable contributions for federal income tax purposes.