Dear friend,
For nearly 40 years, Rainforest Action Network has focused on the biggest problems facing the last remaining rainforests in the world, our shared climate, and our communities. We’ve been one of the leading innovators of corporate campaigns for environmental protections and upholding human rights — because it’s corporations who are causing the most damage in the world, and making a profit off of destroying our shared resources. So what goes into a corporate campaign ? We tackle some of the world’s largest corporations, and we don’t shy away from a fight — even if it takes years to win. Our strategy is to change the destructive policies and practices of massive global companies and banks — with the goal of shifting entire industrial and financial sectors to make a real difference in the world. Big change requires hard-hitting tactics : This is how we get results. - We use state of the art research and groundbreaking reports.
- We access satellite tracking and work with on the ground forest investigators.
- We follow the money and have a deep understanding of supply chains and who is responsible for the damage happening on the ground.
- We organize with allies across the globe to stage peaceful but disruptive high impact protests targeting corporate and banking giants.
- We partner with local and Indigenous leaders who have been leading these fights for generations.
- We garner headlines in the top news outlets across the globe and create engaging and powerful social media content and petitions — all to put massive pressure on those profiting from our planetary destruction.
But why not boycotts ? One question we often get asked is “Why doesn’t RAN use boycotts to pressure companies ?” The answer is pretty simple : because it’s not YOUR responsibility to scan the ingredients of every loaf of bread or bottle of shampoo, scouring for evidence of human rights abuses and deforestation. It can’t be the responsibility of commuters working two jobs to stop the fossil fuel companies from pushing us over the climate cliff. Shouldn’t it be the responsibility of the global corporations who are profiting in the billions ? If a corporation is causing deforestation, climate destruction and human rights abuses, they should be held publicly accountable From commodity buyers purchasing palm oil from illegal producers — who ignore Indigenous rights and encroach on endangered species habitat — to insurance companies and financial giants propping up a disastrous fossil fuel sector, the onus for accountability needs to lie with them. They’re the driving forces and need to be held accountable. And that’s what RAN campaigns do — bring the pressure and bring real change to destructive systems. Systemic change requires a systemic approach. Boycotts can effectively pressure single targets — a local agency, a dangerous food item, or a product or person associated with injustice. But how do you boycott Wall Street ? How do you boycott a catalog of commodities from peanut butter to lipstick to shampoo? How can a boycott move an entire industrial sector ? 
Because every year, hundreds of millions of dollars worth of Conflict Palm Oil flows into products found in nearly everyone’s homes. And billions of dollars are pumped by banks into the fossil fuel sector. That’s why we use an ‘inside / outside’ strategy — creating public pressure while also using corporate negotiations and industry networks — to move the leading brands and banks, like Pepsi, Procter & Gamble, and Bank of America . Because every commitment we win will create a domino effect throughout the sector. And you can increase the pressure right now : Take just one moment right now to send a message to the CEOs of some of the worst corporate actors. They hate bad publicity and they can’t stand the heat. We’re so glad to have you in this fight, | 
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