Pro-Trump media giant Sinclair Broadcast Group wants to bring racist news stories into your living room.
Invest in our movement to stop their TV takeover !
Dear friend,
“This is extremely dangerous to our democracy”
That was the line about “fake news” dozens of local news anchors were forced to repeat across the country a few weeks ago, in a parrot-like mimic of Trump’s constant attacks on the media. The line was part of a speech scripted by the channels’ ultra-conservative owners, Sinclair Broadcast Group.
To me, what’s “extremely dangerous to our democracy” is the fact that Sinclair Broadcast Group, which already owns local news channels that reach 40% of U.S. households, is about to buy another media company and expand their reach to 72% of our homes. We need your support to stop this from happening. Will you invest $1 in our campaign against Sinclair today?
This is a big fight to take on, but here’s some reasons why I believe we can win :
1. We’ve won before
In 2017, after over 2 years of campaigning, we got Bill O’Reilly’s show cancelled from Fox News. O’Reilly had a history of spreading racist narratives and attacking Black people, even insulting Rep. Maxine Waters live on TV.1
But after gathering 340,000 petition signatures, organizing rallies outside his studio, and the sexual harassment allegations that emerged against him, we finally got O’Reilly cancelled for good.2
2. We’ve got numbers
Almost 30,000 of you have already signed our petition against Sinclair, demanding that local advertisers cut ties with the company.
3. We’re making big plans
We’ve got a full-time researcher on the case to dive deep and figure out who Sinclair’s top advertisers are, so we can pressure them into pulling their ads. Local news stations depend on advertising to survive, and if we can get enough advertisers to pull out, it will create huge pressure on Sinclair to drop their big merger.
We’re on the verge of finding Sinclair’s weak spots, but we need money to keep funding our research. Throw in $1 so our researcher can find the information she needs for us to beat Sinclair.
The Sinclair threat goes beyond planting Trump’s words in so many American homes. We also know that Black people are disproportionately impacted when local news gets pushed further to the right. In a report commissioned by Color Of Change, we found that local and national media consistently use anti-Black stereotypes, such as being on welfare or lacking family stability, in their reporting.3
When people hear these anti-Black reports on the “unbiased” news, it reinforces their racism. Worse, it allows politicians to play on those same stereotypes when making policies such as increased policing in Black communities and cuts to safety net programs like Medicare and food stamps.
We have research, numbers and past big wins on our side. We can beat Sinclair’s big merger. But only if we have the funds to do so. If you care about keeping Sinclair’s pro-Trump, anti-Black news out of our living rooms, invest $1 to keep us going today.
Until justice is real,
Brandi, Arisha, Rashad, Evan, Jade, Johnny, Future, Corina, Chad, Mary, Angela, Saréya, Eesha, Scott and the rest of the Color Of Change team
References :
- “Rep. Maxine Waters claps back at Bill O’Reilly after hair insult”, USA Today, 28 March 2017, https://act.colorofchange.org/go/37124?t=11&akid=10800%2E1942551%2Exhw_OK
- “Bill O’Reilly is done”, Color Of Change, 21 April 2017, https://act.colorofchange.org/go/37125?t=14&akid=10800%2E1942551%2Exhw_OK
- “A Dangerous Distortion of Our Families”, Travis L. Dixon, December 2017, https://act.colorofchange.org/go/33252?t=16&akid=10800%2E1942551%2Exhw_OK
ColorOfChange is building a movement to elevate the voices of Black folks and our allies, and win real social and political change. Help keep our movement strong.
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